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Yahoo!'s partnering with Movable Type and Google
Movable Type,
which till the other day was preferred choice for professional
and business blogs, is now also a part of Yahoo!
Small Business. With this partnership, Yahoo! plugs the hole
in its bouquet of offerings for small business - that of writing
blogs.
The advantage with Yahoo! Small Business is 2-fold. First,
there's a wide range of products on offer, starting from basic
web hosting at one end to high-volume online selling at the
other end.
Second, user has option to start small (just an online presence)
and remain that way, or scale up gradually or at fast pace
(depending on requirement) to be ultimately established as a
popular online seller. Necessary ingredients needed on the way
are provided by Yahoo!. A third advantage may perhaps be a
fast-track inclusion in Yahoo! directory, though it's difficult
to vouch if that really happens.
All this long, there wasn't much choice for Yahoo's small
business users to avail of an in-built blog tool. 'Virtual'
explosion of blogs has shown socializing on net is now a
favorite occupation for many. Though Yahoo! does have Flickr and 'del.icio.us'
(acquired last weekend) in its fold that allow sharing of
information and photos online, an ideal solution still eluded
its small business users. With Movable Type, that wait is
finally over.
If one notices, there's a perceptible difference in the ways
Yahoo and Google earn their revenues. Apart from the fact that
the two, between themselves, command well over 80% search
traffic, including both organic and PPC searches, there's little
common between the two giants. Yahoo's earnings are more
diverse, so to say. A big part of revenue stems from hosting
nearly 30 million websites, of which hundreds of thousands are
small business sites. In fact, one in every eight online stores
in US is said to be hosted by Yahoo. Add to that other
substantial incomes, like Overture PPCs', charges for directory
inclusion, etc.
Google, on the other hand, earns overwhelmingly from text-ads
that are displayed on its search pages, and on 3rd party
websites (AdSense). From pure business sense, it would seem
Google has placed all its eggs in one basket. In theory
therefore, Google's earnings should be more vulnerable to market
forces. In practice though, the picture is completely different.
It's to Google's credit that it has not only realized that there
exists great potential of online advertising, it has also prized
open the ways text-ads can be displayed. And how? AdSense is a
great innovation. Millions of websites benefit from AdSense's
revenue sharing. In recent time, Google has released several
classy tools and services, all directed toward garnering more
revenues from text-ads. A great thought that.
As things now stand, Google has firmly positioned itself at the
very top so as to corner maximum revenues from search traffic
worldwide. In the process, Google has been able to overwrite the
rules of search industry, which in any case is still considered
nascent. How it holds on to the pole position in the coming days
will be watched with great interest.
About the author:
Prioriti WebInfo,
owned and operated by Partha Bhattacharya, provides top internet
web marketing and webmaster resources free. Suitable for both
start-ups and regulars alike.
Written by: Partha Bhattacharya
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