Home
List of Articles
|
 |
Adsense Isn't the Only PPC Game in Town
© 2004, John Calder
http://www.TheEzine.net
Since Google announced their revenue-sharing Adsense program in mid-2003, Internet marketers and other webmasters alike have embraced the program wholeheartedly. For content-heavy, non-commercially oriented sites, Adsense revenue is a welcome way to help defer hosting and other costs of running their sites. For marketers, Adsense is yet another revenue stream to add to pages that may already contain affiliate links, info products, and so on. For many marketers, Adsense was the first time they realized that they could make money from pay-per-click (PPC) advertising, rather than just spend money on it!
But there are other PPC search engines who are willing to share their revenues with webmasters who place ads on their sites. For example, Searchfeed has been in business since late 2000, and RevenuePilot has offered revenue-sharing since July of 2002. In addition, the availability of PPC programs has made it possible for many smaller PPC engines to set up shop. Of course, you should always know who you're doing business with, so be sure to learn what you can about the company and who's running it before you do business in a big way with them.
It's true that payouts from Google's Adsense program are generally higher than from other PPC engines. That's not always true, of course, but it generally seems to be the case. The smaller PPCs do have some unique advantages of their own, that aren't found with Adsense.
For example, most PPC engines will let you recruit affiliates and pay you an override on their earnings. Granted, it's not much, but with enough affiliates it can add up. Adsense only offers javascript display, while some other PPCs offer javascript and XML feeds, as well as real-time search results from a search box. Most PPCs will also tell you how much a click will pay you, while Adsense is very secretive about total earned, payout percentage, etc.
In short, for the sake of diversifying your sources of revenue, take a closer look at the other PPCs for some of your sites.
About the Author
John Calder is the owner/editor of The Ezine Dot Net.
Subscribe Today and get real information YOU can use to help
build your online business today! http://www.TheEzine.Net
RSS feeds are available.
(You may reprint this article in full in your newsletter and/or web site)
Written by: John Calder
|
|
Recent Articles
Get Real-time Adsense Channel Stats And Find Out Which Ads Are Being Clicked
If you have multiple sites or multiple directories in your site for different subjects and you have placed Adsense codes in your site, I am sure you would like to know: (a) from which site or directory you are earning the most / least, (b) which...
Increase Advertising Revenue and Site Visitors With Articles
High quality content on your Web site can attract visitors as well as provide an opportunity for you to generate advertising revenue. Content - in the form of well written articles and other useful information - increases your site's value to...
Making Money Through Advertising
Ok, you know that you want to make money by advertising your site. So does every other person with internet access. The information highway has access to people all over the world. The limits of the consumer dollars that end up in you pocket have...
The Lazy Pig
- Undisclosed Revolutionary 7 Step Adsense Marketing System.
Convert $1 to $85 In Just 45 Days!
Click here
to find out more.
|
