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10 Inside Secrets to Google Adwords - Part 3
Has this ever happened to you? You spend hard-earned money on
Google Adwords pay-per-click advertising and you lose more money
than you make. It seems that Google is getting richer while you
get poorer. There are several tricks to advertising on Google
Adwords that unless you know them, it becomes almost impossible
to turn a profit on your advertising. Part 3 of this series
continues the theme of revealing the inside secrets of
successful, profitable advertising with Google Adwords.
If you missed Part 1 or Part 2 of this series, simply send a
blank email to googlearticle@superiormarketingpartners.com to
get a all three parts of this series of articles emailed back to
you automatically.
Secret #8 - Track your ads by keyword in Google Adwords
After spending the time setting up separate AdGroups within
Google Adwords for each keyword as mentioned above, the key is
to know which keywords are costing you money and which ones are
profitable. The only way to know that is to track how many
people click on the ad and which of those clicks convert into
sales (or actions you hope the prospect to take, such as
registering for your email newsletter, etc.). There are several
ways to do this, including Google Adwords own ad tracking system
(which I do not recommend for several reasons that I won't
elaborate on in this brief article).
Ad tracking basically comes down to a choice between paying for
a subscription to a service or buying software that installs on
your own web hosting server. From hard-won experience, let me
tell you to avoid the subscription services altogether. Relying
on someone else's service for your critical stats is a gamble
you do not want to take. There are several good software
programs out there that will do the job, but I recommend the one
you can find at:
http://www.superiormarketingpartners.com/adtracking.html
Secret #9 - Put keywords in your ad text in Google Adwords
Did you know that the keywords that are part of the text of your
ads in Google Adwords will appear in BOLD? If someone searches
for "plastic widgets" and your ad text reads "50% off plastic
widgets", then the phrase 'plastic widgets' will appear in bold
when your ad is displayed. This makes a huge difference in the
click-thru rate of your ads!
If you don't believe me, simply follow the tip mentioned above
for split-testing your ads and create two ads, one with the
keywords in the ad text and the other without. You will be
surprised at how much better the Google Adwords ad with the
keyword(s) in the ad text performs.
Secret #10 - Only run ads on the Google 'Search Network' in
Google Adwords
When creating a new campaign in the Google Adwords system, the
default campaign settings are configured to show your ads on
both the 'Content Network' and the 'Search Network'. Google has
a pay-per-click affiliate program called Google Adsense. This
program pays people for each click on Google Adwords ads that
are displayed on their own web sites. The problem for you, the
Google Adwords advertiser, is that you do NOT want your ads
showing up on any old website that has relevant content to your
ad. You only want your ad displayed to people actively searching
for the keyword(s) that trigger the display of your ad. Why?
Because these are the best prospects for whatever you are trying
to sell!
The power of the Google Adwords system is that you can attract
highly-targeted, motivated buyers to your site by displaying an
ad relevant to what a person is searching for at the moment that
person is looking for what you are selling. By allowing your ads
to be displayed on Google's 'Content Network', your ads are
showing on all kinds of websites being casually surfed by people
that may not be interested at all in what you are selling. This
means you are paying for these Google Adsense clicks for less
than qualified prospects.
The first thing you should do when creating a new Google Adwords
campaign is uncheck the 'Content Network' box in the campaign
settings and limit your ads to being displayed only on Google's
'Search Network' to insure only highly qualified and motivated
prospects click on your Google Adwords ads.
Make no mistake about it...finding qualified, motivated buyers
and getting them to your website when they are ready to buy is
what doing business online is all about. There is no better
marketplace for this steady stream of valuable traffic than with
Google Adwords. By employing the tips and strategies outlined in
this series of articles, you will be armed to the teeth to
convert those hard earned dollars spent on Google Adwords into
profits for your online business!
About the author:
Ron Isaiah is an expert online marketer. Get free eBooks,
mini-courses, tips and tricks by visiting
http://www.superiormarketingpartners.com
Written by: Ron Isaiah
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